As found on Sephora:
"A lipstick with a cause. 100 percent of the proceeds from the sale of this gloriously rich Lola Creme Lipstick go to the Hollywood Education & Literacy Project (H.E.L.P.), a program Lola is oh-so proud to support. H.E.L.P. delivers free, one-on-one tutoring and mentoring for children, youth, and families. Bottom line: you get a pleasingly pouty lipstick destined to make your pucker perfect and H.E.L.P gets a helping hand in their crusade to wipe out literacy. It's a win-win situation."